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Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Facebook 'plotting ad-tracking system'

Sarah Shearman — Thu, 24 May 2012 11:24:00 GMT

Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

Thu, 17 May 2012 13:00:00 GMT

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

GM's Facebook strategy labelled 'shortsighted'

Sarah Shearman — Wed, 16 May 2012 11:48:00 GMT

General Motors' decision to cut adspend on Facebook in favour of an "aggressive content" strategy is "short-sighted", according to TBG Digital's chief executive Simon Mansell.

Ford launches pan-European 'social influencer' campaign

Sarah Shearman — Thu, 10 May 2012 10:19:00 GMT

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

Helen Edwards: How Samsung trumped Nokia

Helen Edwards, PPA, Business columnist of the year — Wed, 09 May 2012 11:00:00 GMT

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

The Social Monitor: Mobile hands social power to its users

Marketing, with Yomego — Wed, 09 May 2012 00:00:00 GMT

Smartphones and social media have a symbiotic relationship, with both feeding off each other. The latest Social Monitor finds out which brands are making the most of the link.

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

Matthew Chapman — Fri, 04 May 2012 08:45:00 GMT

Samsung has announced plans to heavily invest in marketing to promote its next generation Galaxy S III phone which it unveiled last night, positioning it as "effortlessly smart and intuitively simple".

Scalextric rolls out Star Wars range

Nick Batten — Thu, 03 May 2012 12:42:00 GMT

Scalextric will release the first ever products from its three-year global licensing partnership with the 'Star Wars' brand tomorrow (4 May).

Samsung tipped to unveil London 2012 Olympic phone

Matthew Chapman — Thu, 03 May 2012 11:38:00 GMT

Samsung, a sponsor of the London 2012 Olympics, is set to launch the latest version of its Galaxy smartphone in London tonight (3 May), as speculation mounts that it will be positioned as the official phone of the Games.