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Uefa ramps up digital presence in Champions League final run-up

Matthew Chapman — Thu, 17 May 2012 10:50:00 GMT

Ahead of this Saturday's Champions League final, Uefa is engaging with fans on a host of digital platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own website for the first time.

The Social Monitor: Mobile hands social power to its users

Marketing, with Yomego — Wed, 09 May 2012 00:00:00 GMT

Smartphones and social media have a symbiotic relationship, with both feeding off each other. The latest Social Monitor finds out which brands are making the most of the link.

Revolution: Social Media - Meet the new social networks

Trevor Clawson — Fri, 04 May 2012 08:00:00 GMT

Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands?

SXSW: Five hot topics at SXSW Interactive

Sarah Shearman — Tue, 13 Mar 2012 12:30:00 GMT

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive. Sarah Shearman reports from Austin, Texas.

SXSW: PepsiCo global chief highlights digital 'strategic imperative'

Sarah Shearman — Tue, 13 Mar 2012 11:55:00 GMT

PepsiCo plans to forge a deeper relationship with Silicon Valley while expanding its tech start-up scheme to emerging markets, as part of a strategy to be associated with cutting-edge technology.

Twitter in Locog tie-up to prevent ambush marketing

Tue, 13 Mar 2012 08:30:00 GMT

Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with Locog.

Domino's readies social media 'reverse auctions'

Sarah Shearman — Mon, 05 Mar 2012 08:00:00 GMT

Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign, which lowers the price of a large pepperoni pizza as more people tweet about it.

Nokia puts location-based services at heart of smartphone strategy

Matt Chapman — Wed, 22 Feb 2012 08:00:00 GMT

The mobile handset manufacturer, once the market leader, is pouring fresh investment into its marketing in a drive to gain a foothold in the smartphone market.

Advertising Agency of the Year : VCCP

Alex Brownsell — Tue, 13 Dec 2011 09:00:00 GMT

The agency has proved that its win two years ago was no flash-in-the-pan as it continues to produce highly effective ad campaigns, reflected in its excellent financial results, writes Alex Brownsell.

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

Andrew Walmsley — Wed, 07 Dec 2011 00:00:00 GMT

The pace of change is relentless as digital transforms consumers' lives, and not always for the better.