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BT's profits boosted by hitting 10m super-fast broadband mark

John Reynolds — Thu, 10 May 2012 09:17:00 GMT

BT has reported a 16% lift in pre-tax profits to £2.42bn in the full year, helped by a 23% year-on-year increase in its pay-TV service numbers and growth in its super-fast broadband offering.

Brand Health Check: YouView

Kim Benjamin — Thu, 10 May 2012 00:00:00 GMT

The on-demand TV business is still tackling launch problems as rivals steal a march.

We'll Call You - Digital UK

Wed, 18 Apr 2012 09:00:00 GMT

Mole was unaware of the digital switchover, on account of living underground, so news of BBC Two's 'demise' sent us scurrying for the phone to make sense of it all.

Adwatch (Jan 18) - Top 20 recall: Tesco

Geoff Smith, Creative director, McCann London — Wed, 18 Jan 2012 00:00:00 GMT

Old-fashioned festive ad communicated the chain's strategy adequately

Freeview's £60m gambit

Sarah Shearman — Thu, 17 Nov 2011 00:00:00 GMT

Will the TV service's breadth-of-offer focus draw viewers away from pay TV, asks Sarah Shearman.

Freeview unveils £60m ad campaign to steal TV share

Sarah Shearman — Tue, 15 Nov 2011 08:00:00 GMT

Freeview will roll out a £60m, three-year marketing push this week in a last-ditch attempt to take share from pay-TV brands as the UK digital switchover nears completion.

Brand Health Check: Nintendo

Rachel Barnes — Thu, 10 Nov 2011 00:00:00 GMT

Sales of the 3DS failed to hit target, while its next-gen console is yet to appear.

YouView rethinks its marketing structure

Gemma Charles — Wed, 12 Oct 2011 16:45:00 GMT

YouView, the video-on-demand service chaired by Lord Sugar, is reviewing the future of its marketing function.

Adwatch (Oct 5) - Top 20 recall: Barclays

Neil Dawson, Chief executive, BETC London — Thu, 06 Oct 2011 13:00:00 GMT

The bank has found a way to inject humour into what is really a dry, generic message.

Field Marketing League Table 2011

Kim Benjamin — Wed, 17 Aug 2011 09:00:00 GMT

All eyes are on the bumper field marketing opportunities on offer during 2012, writes Kim Benjamin, as Marketing ranks the top agencies in the field marketing sector.