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Tesco gives ready meals multimillion-pound revamp

Matthew Chapman — Thu, 24 May 2012 12:44:00 GMT

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.

Lufthansa introduces Berlin routes

Loulla-Mae Eleftheriou-Smith — Thu, 24 May 2012 11:50:00 GMT

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

Clare Baker, Marketing director, Absolute Radio — Wed, 23 May 2012 12:00:00 GMT

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Daniel Farey-Jones — Wed, 23 May 2012 08:30:00 GMT

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

Maisie McCabe — Fri, 18 May 2012 13:18:00 GMT

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand its 'Never Knowingly Undersold' campaign to radio, it was announced today.

Mobile to be 'biggest branding product on the planet', says IAB chairman

Sarah Shearman — Fri, 18 May 2012 09:09:00 GMT

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.

BT enlists Tom Jones to perform free Olympics gig

Sarah Shearman — Tue, 15 May 2012 14:35:00 GMT

BT has revealed that Tom Jones will perform on 28 July for the first in a series of free events to mark the London 2012 Olympic and Paralympic Games.

Tesco escalates voucher war with Clubcard exchange campaign

Matthew Chapman — Mon, 14 May 2012 08:57:00 GMT

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.

Hovis launches British Farmers Loaf with £3.5m marketing push

Sarah Shearman — Fri, 11 May 2012 16:50:00 GMT

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.