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Everything Everywhere and Stagecoach trial mobile contactless fares

Sarah Shearman — Fri, 25 May 2012 11:46:00 GMT

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

We'll Call You - E.ON

Wed, 23 May 2012 12:00:00 GMT

With the recent weather suggesting we now live in a land of perpetual winter, the energy brand's promise to freeze its prices until next year caught Mole's attention

Helen Edwards: Why borderline decisions can make or break a brand

Helen Edwards, PPA Business columnist of the year — Wed, 23 May 2012 08:30:00 GMT

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Government focuses on growth in new cross-Whitehall marketing strategy

Gemma Charles — Tue, 22 May 2012 08:30:00 GMT

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

Noelle McElhatton — Tue, 22 May 2012 08:00:00 GMT

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs.

Ryanair celebrates 50% lift and record group profits

Loulla-Mae Eleftheriou-Smith — Mon, 21 May 2012 09:30:00 GMT

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.

Direct Line Group recruits former HSBC marketer Evans

Alex Brownsell — Thu, 17 May 2012 08:30:00 GMT

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.

Industry view: Is easyJet's marketing makeover working?

Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones — Sat, 12 May 2012 09:00:00 GMT

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.

Tourism minister defends VisitEngland campaign against industry biteback

Loulla-Mae Eleftheriou-Smith — Thu, 10 May 2012 14:00:00 GMT

Tourism and heritage minister John Penrose and VisitEngland head James Beresford have stuck up for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event.