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Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

Loulla-Mae Eleftheriou-Smith — Tue, 13 Mar 2012 12:48:00 GMT

Glaceau Vitaminwater, the "enhanced" water brand from Coca-Cola, has launched an on-pack promotion that includes limited-edition bottles topped with Jesse J's black bob.

Industry view: How will the 'new iPad' change marketing?

Matthew Chapman — Thu, 08 Mar 2012 09:56:00 GMT

Apple unveiled its latest iPad last night (7 March) to the usual media fanfare and, as many expected, the new features were incremental improvements that look set to consolidate Apple's dominance of the tablet market.

Industry View: Will Apple unveil an iPad 3 tonight?

Matthew Chapman — Wed, 07 Mar 2012 10:21:00 GMT

With speculation running rife that Apple is to unveil a successor to the iPad 2 at an event in San Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects on the tablet market.

LG readies £11m investment to revive mobile proposition

Matthew Chapman — Tue, 06 Mar 2012 08:30:00 GMT

LG Electronics is to invest £11m in campaigns intended to create a 'rebirth' of its mobile proposition and give a boost to its TV division ahead of Euro 2012 and the London Olympics.

Sony plans major ad spend for Xperia launch

Matthew Chapman — Mon, 27 Feb 2012 09:09:00 GMT

Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony Xperia smartphone range, planning its largest brand investment in years.

Twitter rolls out first wave of UK brand pages

Sarah Shearman — Thu, 02 Feb 2012 12:00:00 GMT

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.

Helen Edwards: Marketers beware the pursuit of happiness

Helen Edwards, PPA, Business columnist of the year — Wed, 25 Jan 2012 01:00:00 GMT

Happiness is an elastic concept and merely associating a brand with it is not enough to woo consumers, according to research.

We'll Call You: Netflix

Wed, 18 Jan 2012 00:00:00 GMT

Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal, so the arrival of Netflix to the UK caught our attention.

Sky restructures marketing teams

Maisie McCabe — Thu, 12 Jan 2012 16:40:00 GMT

BSkyB has made a number of changes to its sales and marketing group and confirmed the appointment of former BBC Worldwide exec Luke Bradley-Jones in the role of brand director, television products.

Xbox Kinect joins Sky in placement-deal first

Sarah Shearman — Wed, 07 Dec 2011 13:37:00 GMT

Xbox is investing in a product placement that involves its voice and motion-sensitive controller Kinect being featured as part of the content for the first time.