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From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Brand barometer: Volkswagen Polo viral campaign reviewed

Thu, 24 May 2012 12:00:00 GMT

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

New look for Marketing Design Awards

Kim Benjamin — Wed, 23 May 2012 10:15:00 GMT

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.

Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Tesco escalates voucher war with Clubcard exchange campaign

Matthew Chapman — Mon, 14 May 2012 08:57:00 GMT

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.

Industry view: Is easyJet's marketing makeover working?

Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones — Sat, 12 May 2012 09:00:00 GMT

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

Thu, 10 May 2012 00:00:00 GMT

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

The Social Monitor: Mobile hands social power to its users

Marketing, with Yomego — Wed, 09 May 2012 00:00:00 GMT

Smartphones and social media have a symbiotic relationship, with both feeding off each other. The latest Social Monitor finds out which brands are making the most of the link.

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

Andrew McGuinness, founding partner at Beattie McGuinness Bungay — Tue, 08 May 2012 09:00:00 GMT

This week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over the reins as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made in the marketing industry over the past three years.

Gallo teams up with Universal Pictures for film club drive

Gemma Charles — Tue, 08 May 2012 08:30:00 GMT

E&J Gallo Winery has teamed up with Universal Pictures (UK) to launch the Gallo Film Club, a multi-media initiative aimed at creating deeper connections with consumers.