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Media360: Virgin Media marketing chief on David Tennant signing

Daniel Farey-Jones — Wed, 23 May 2012 12:45:00 GMT

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

Mobile to be 'biggest branding product on the planet', says IAB chairman

Sarah Shearman — Fri, 18 May 2012 09:09:00 GMT

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.

Brand Health Check: YouView

Kim Benjamin — Thu, 10 May 2012 00:00:00 GMT

The on-demand TV business is still tackling launch problems as rivals steal a march.

Nectar introduces Gift Horse brand character to promote online discounts

Sarah Shearman — Tue, 08 May 2012 11:40:00 GMT

Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part of an integrated campaign to promote its eShops online discounts portal.

Brand barometer: Nivea viral campaign reviewed

Fri, 04 May 2012 08:00:00 GMT

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover and Virgin Media.

Tesco mimics Waitrose with Everyday Value range push

Matthew Chapman — Mon, 30 Apr 2012 10:58:00 GMT

Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.

When social media turns bad: dealing with negative comments

David Benady — Thu, 26 Apr 2012 12:00:00 GMT

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

YouView hires top marketer ahead of expected autumn launch

Matthew Chapman — Wed, 25 Apr 2012 11:49:00 GMT

YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway as interim head of marketing in preparation for the service's expected launch in the autumn.

Plusnet drops Yorkshire from strapline

Daniel Farey-Jones — Wed, 11 Apr 2012 07:30:00 GMT

Broadband provider Plusnet is changing its strapline from "good honest broadband from Yorkshire" to "we'll do you proud".

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

Alex Brownsell — Tue, 10 Apr 2012 10:01:00 GMT

Adidas is rolling out its biggest UK ad campaign to date with the aim of showcasing British talent and encouraging UK consumers to 'Take The Stage' in 2012.