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Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

Thu, 17 May 2012 13:00:00 GMT

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

The Marketing Society Marketer of the Year 2012

Nicola Clark — Tue, 24 Apr 2012 09:00:00 GMT

Marketing unveils the shortlist for the Marketing Society's Marketer of the Year 2012.

Kelly Holmes calls brand sponsorship 'critical' for athletics

John Reynolds — Wed, 18 Apr 2012 12:56:00 GMT

Dame Kelly Holmes has joined the debate around fast-food and drinks companies' involvement in sponsoring major sporting events, by championing the work they do in helping fund athletes and sporting events.

Brand barometer: Luxury cars, which one is most prominent online?

Gemma Charles — Fri, 30 Mar 2012 08:00:00 GMT

Jaguar is the subject of the largest number of discussions, with Porsche in second place

PG Tips is 'most engaged with' UK brand on Facebook

Sarah Shearman — Wed, 14 Mar 2012 00:01:00 GMT

PG Tips, Bang & Olufsen and Jaguar have the highest brand "engagement levels" on Facebook according to new research from performance marketing agency iProspect.

Jaguar unveils global 'alive' strategy

Alex Brownsell — Fri, 02 Mar 2012 08:30:00 GMT

Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers feel "alive".

What Google's privacy changes mean for advertisers

Matt Stannard, chief technology officer, 4Ps — Thu, 01 Mar 2012 14:45:00 GMT

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below), explains what advertisers need to know about the changes to Google's privacy policy.