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Are you suffering from a digital eating disorder?

Nicola Clark — Fri, 25 May 2012 11:30:00 GMT

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.

NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Wed, 23 May 2012 13:00:00 GMT

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

Vimto partners with Vevo to target teens

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 10:30:00 GMT

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

M&S profits drop for first time in three years

Matthew Chapman — Tue, 22 May 2012 09:05:00 GMT

Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.

Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Yell loses marketing chief Ashmore amid overhaul

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Directories brand Yell is to be re-branded as 'hibu' and has parted company with group chief marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role.

Jagermeister

Tue, 22 May 2012 00:00:00 GMT

Much loved by rock bands and fans, the herbal liqueur's distinctive bottle reflects its North German heritage.