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Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Russell Ramsey, executive partner, JWT London — Wed, 09 May 2012 08:30:00 GMT

The salad has ignored platitudes about provenance and 'passionate farmers'

Jamie Maker, director, Brave — Wed, 02 May 2012 08:00:00 GMT

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Richard Warren, Joint chief executive, DLKW Lowe — Wed, 25 Apr 2012 00:00:00 GMT

Chain's '£5 off £40' offer ignores its fundamental strategic problems

Matthew Heath, chief strategy officer, LIDA — Wed, 18 Apr 2012 00:00:00 GMT

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Alex Brownsell — Tue, 03 Apr 2012 08:30:00 GMT

Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business.

Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB — Wed, 28 Mar 2012 00:00:00 GMT

The brand's latest ad is likeable but also a tad formulaic and predictable.

Toby Talbot, executive creative director, RKCR/Y&R — Wed, 21 Mar 2012 00:00:00 GMT

The seasonal confectionery brand is being consistent and fun with its Olympics theme

Tracey Fellowes, managing partner, head of planning, VCCP — Wed, 14 Mar 2012 09:50:00 GMT

Ad attempts to spearhead community initiatives but ultimately lacks impact

David Hackworthy, strategy partner, The Red Brick Road — Wed, 07 Mar 2012 00:00:00 GMT

McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy.