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<link>http://www.marketingmagazine.co.uk/</link>
<lastBuildDate>Sun, 27 May 2012 05:40:58 GMT</lastBuildDate>
<language>en</language>
<description></description>
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<title><![CDATA[Sector Insight: betting shops]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1131776/Sector-Insight-betting-shops/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Tue, 15 May 2012 10:29:00 GMT</pubDate>
<description><![CDATA[<p>Gaming machines are improving the odds for growth in a stagnating market.</p>]]></description>
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<title><![CDATA[Industry view: Is easyJet's marketing makeover working?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1131167/Industry-view-easyJets-marketing-makeover-working/</link>
<author><![CDATA[Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones]]></author>
<pubDate>Sat, 12 May 2012 09:00:00 GMT</pubDate>
<description><![CDATA[<p>EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.</p>]]></description>
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<title><![CDATA[Sector Insight: soap, bath and shower]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1130510/Sector-Insight-soap-bath-shower/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Wed, 09 May 2012 09:30:00 GMT</pubDate>
<description><![CDATA[<p>Viewed as essentials, recessionary cutbacks have failed to hit cleansing products.</p>]]></description>
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<title><![CDATA[Sector Insight: Childrenswear]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1129364/Sector-Insight-Childrenswear/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Wed, 02 May 2012 08:00:00 GMT</pubDate>
<description><![CDATA[<p>The impact made by supermarkets has led to fierce competition and lower prices.</p>]]></description>
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<title><![CDATA[Sector Insight: DIY retailing]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1128335/Sector-Insight-DIY-retailing/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Wed, 25 Apr 2012 09:00:00 GMT</pubDate>
<description><![CDATA[<p>Retailers' fortunes have been mixed amid post-recession changes in spending.</p>]]></description>
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<title><![CDATA[Sector Insight: Cereal, energy and snack bars]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1127105/Sector-Insight-Cereal-energy-snack-bars/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Wed, 18 Apr 2012 00:00:00 GMT</pubDate>
<description><![CDATA[<p>The growth of cereal bars as a breakfast substitute makes this a vibrant market.</p>]]></description>
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<title><![CDATA[Sector Insight: Crisps and salty snacks]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1125674/Sector-Insight-Crisps-salty-snacks/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Wed, 04 Apr 2012 08:53:00 GMT</pubDate>
<description><![CDATA[<p>The lingering effects of the recession have left UK consumers eager to spend on affordable snack treats, but made them more likely to want to buy them only on special offer.</p>]]></description>
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<title><![CDATA[Sector Insight: Beauty Retail]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1124169/Sector-Insight-Beauty-Retail/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Wed, 28 Mar 2012 00:00:00 GMT</pubDate>
<description><![CDATA[<p>While the sector benefits from having many necessary staples, consumers have reined in spending as shrinking shopping budgets have left little room for beauty treats.</p>]]></description>
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<title><![CDATA[How brands are innovating their way out of the 'squeezed middle']]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1122897/brands-innovating-squeezed-middle/</link>
<author><![CDATA[Nick Hughes]]></author>
<pubDate>Fri, 23 Mar 2012 09:00:00 GMT</pubDate>
<description><![CDATA[<p>With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough place to be. Big brand owners' surprising response is to innovate at the premium end.</p>]]></description>
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<title><![CDATA[Furniture retail and DIY brands switch from price-led to emotive ad strategy]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1122894/Furniture-retail-DIY-brands-switch-price-led-emotive-ad-strategy/</link>
<author><![CDATA[Alex Brownsell]]></author>
<pubDate>Thu, 22 Mar 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Spring is in the air, which means home improvements can't be far behind. If that other indicator of DIY season kick-off - ad campaigns extolling home redecoration and furnishings - is any barometer, then it is already in full swing.</p>]]></description>
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