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From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Malibu launches VIP-themed Facebook app as part of summer style activity

Sarah Shearman — Wed, 23 May 2012 11:42:00 GMT

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.

New look for Marketing Design Awards

Kim Benjamin — Wed, 23 May 2012 10:15:00 GMT

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Noelle McElhatton — Mon, 21 May 2012 10:36:00 GMT

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

Maisie McCabe — Fri, 18 May 2012 13:18:00 GMT

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand its 'Never Knowingly Undersold' campaign to radio, it was announced today.

The truth about lying on your CV

Suzy Bashford — Thu, 17 May 2012 13:00:00 GMT

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Tesco extends branded portfolio content with TV plans

Matthew Chapman — Wed, 09 May 2012 08:30:00 GMT

Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy.

ISBA president Woods: Marketers must shape online regulation

Alex Brownsell — Wed, 02 May 2012 15:00:00 GMT

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry to demonstrate greater "transparency" to consumers to help prevent further government regulation.

River wins brief to publish Co-op event magazine

Nick Batten — Tue, 01 May 2012 10:34:00 GMT

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.

Unilever to mark sustainability efforts through corporate campaign

Loulla-Mae Eleftheriou-Smith — Wed, 25 Apr 2012 09:50:00 GMT

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability efforts through its brands, as previously revealed in Marketing magazine.