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Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Wed, 23 May 2012 13:00:00 GMT

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Adwatch (Mar 28) top 20 recall: Boots

Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB — Wed, 28 Mar 2012 00:00:00 GMT

The brand's latest ad is likeable but also a tad formulaic and predictable.

The great brand engagement myth

Alan Mitchell — Mon, 30 Jan 2012 09:00:00 GMT

Engagement is one of the most over-used and misunderstood marketing metrics, writes Alan Mitchell.

Industry View: How will web domain liberalisation affect brands?

Sarah Shearman — Thu, 12 Jan 2012 11:20:00 GMT

As The Internet Corporation for Assigned Names and Numbers (ICANN) gets underway with its controversial move to allow companies to buy their own top level domain names, we ask industry experts what it means for brands' digital marketing strategies.

Do shock tactics such as Benetton's latest campaign still work in 2011? The Marketing Society Forum

Thu, 01 Dec 2011 09:00:00 GMT

The brand's 'Unhate' campaign, which depicts world leaders kissing, marks a return to the spirit of its advertising in the 90s, but some doubt that such images can have the same impact today.

Adwatch (Aug 24) - Top 20 recall: Match.com finds it Match moment

Colin Jones, Creative director, Brave — Wed, 24 Aug 2011 00:00:00 GMT

A charming romcom provides an almost perfect platform to celebrate online dating.

Match.com strategy to target younger singles

Sarah Shearman — Wed, 20 Jul 2011 10:00:00 GMT

Match.com, the online dating company, is deploying a fresh strategy based on creating a 'Match moment' as it looks to drive up membership among 25- to 34-year-olds.

Power 100: 100 to 50

Nicola Clark — Tue, 17 May 2011 08:30:00 GMT

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

Adwatch (16 March) - Top 20 recall: Has Matchaffinity.com got a lasting strategy?

Zaid al Zaidy, Chief strategic officer, TBWA\London — Wed, 16 Mar 2011 00:00:00 GMT

Promise of a happy, lasting relationship doesn't ring true in this testimonial-based ad.