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Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

Matthew Chapman — Wed, 09 May 2012 11:15:00 GMT

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have improved price perception as the supermarket chain unveiled a 5.6% increase in annual revenue (excluding VAT) to £22.3bn.

Adwatch (May 2) Top 20 recall: Florette

Russell Ramsey, executive partner, JWT London — Wed, 09 May 2012 08:30:00 GMT

The salad has ignored platitudes about provenance and 'passionate farmers'

Waitrose matches Tesco prices as Morrisons' growth slows

Daniel Farey-Jones — Thu, 03 May 2012 09:21:00 GMT

Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions, while Morrisons reports its growth phase is running out of steam.

Sector Insight: Childrenswear

Jane Bainbridge — Wed, 02 May 2012 08:00:00 GMT

The impact made by supermarkets has led to fierce competition and lower prices.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Richard Warren, Joint chief executive, DLKW Lowe — Wed, 25 Apr 2012 00:00:00 GMT

Chain's '£5 off £40' offer ignores its fundamental strategic problems

The Marketing Society Marketer of the Year 2012

Nicola Clark — Tue, 24 Apr 2012 09:00:00 GMT

Marketing unveils the shortlist for the Marketing Society's Marketer of the Year 2012.

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

Wed, 18 Apr 2012 00:00:00 GMT

Morrisons has registered variations of a trademark that borrows from a former Sainsbury's slogan.

Adwatch (April 18 ) Top 20 recall: Lynx

Matthew Heath, chief strategy officer, LIDA — Wed, 18 Apr 2012 00:00:00 GMT

Haircare product ad maintains the brand's personality, but needs a stronger creative idea