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Everything Everywhere and Stagecoach trial mobile contactless fares

Sarah Shearman — Fri, 25 May 2012 11:46:00 GMT

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.

Are you suffering from a digital eating disorder?

Nicola Clark — Fri, 25 May 2012 11:30:00 GMT

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.

Tesco pushes virtual clothes in small London stores

Matthew Chapman — Fri, 25 May 2012 09:39:00 GMT

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Brand barometer: Coffee shops, which one is most prominent online?

Gemma Charles — Fri, 25 May 2012 08:30:00 GMT

Starbucks is the most prominent, followed by Costa

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Google's Schmidt says he 'disagrees' with EU competition concerns

Sarah Shearman — Thu, 24 May 2012 11:35:00 GMT

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Vimto partners with Vevo to target teens

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 10:30:00 GMT

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.