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From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Tesco gives ready meals multimillion-pound revamp

Matthew Chapman — Thu, 24 May 2012 12:44:00 GMT

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Britvic repositions J2O in brand overhaul

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 09:20:00 GMT

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.

Jagermeister

Tue, 22 May 2012 00:00:00 GMT

Much loved by rock bands and fans, the herbal liqueur's distinctive bottle reflects its North German heritage.

John Lewis partners Kuoni for first 'shop within a shop'

Matthew Chapman — Fri, 18 May 2012 13:17:00 GMT

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Brand Health Check: Vertu

Kim Benjamin — Thu, 17 May 2012 12:30:00 GMT

The luxury mobile handset brand is being sold by its parent company, Nokia.

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

Noelle McElhatton, Noelle.McElhatton@haymarket.com — Wed, 09 May 2012 00:00:00 GMT

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.