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From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Daniel Farey-Jones — Wed, 23 May 2012 08:30:00 GMT

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

We'll Call You - McVitie's Jaffa Cakes

Wed, 16 May 2012 10:00:00 GMT

Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant

BT enlists Tom Jones to perform free Olympics gig

Sarah Shearman — Tue, 15 May 2012 14:35:00 GMT

BT has revealed that Tom Jones will perform on 28 July for the first in a series of free events to mark the London 2012 Olympic and Paralympic Games.

Industry view: Is easyJet's marketing makeover working?

Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones — Sat, 12 May 2012 09:00:00 GMT

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Vinnie Jones revealed as new face for 'Make Mine Milk' push

Loulla-Mae Eleftheriou-Smith — Fri, 11 May 2012 11:55:00 GMT

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Brand Health Check: YouView

Kim Benjamin — Thu, 10 May 2012 00:00:00 GMT

The on-demand TV business is still tackling launch problems as rivals steal a march.

Non-sponsor brands ramp up pre-Olympics sports marketing

Gemma Charles — Wed, 09 May 2012 08:30:00 GMT

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.