Marketing Magazine RSS Feed

Adwatch (May 2) Top 20 recall: Florette

Russell Ramsey, executive partner, JWT London — Wed, 09 May 2012 08:30:00 GMT

The salad has ignored platitudes about provenance and 'passionate farmers'

Adwatch (May 2) Top 20 recall: Audi

Jamie Maker, director, Brave — Wed, 02 May 2012 08:00:00 GMT

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Richard Warren, Joint chief executive, DLKW Lowe — Wed, 25 Apr 2012 00:00:00 GMT

Chain's '£5 off £40' offer ignores its fundamental strategic problems

The myth of the ageless society

David Benady — Thu, 19 Apr 2012 09:00:00 GMT

Marketers can be ruthless in targeting their core audience with age-specific ads, but can brands appeal to consumers in different age groups without alienating others?

Helen Edwards: The science of 'going viral'

Helen Edwards, PPA, Business columnist of the year — Wed, 18 Apr 2012 14:30:00 GMT

Big business is taking virals seriously, so marketers should check out the latest research to give their work the best chance to fly

The Government Communication Centre: life after the COI

Gemma Charles — Thu, 05 Apr 2012 08:00:00 GMT

As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.

Adwatch (April 4) ) top 20 recall: The Guardian

Gareth James, Executive creative director, TMW — Wed, 04 Apr 2012 00:00:00 GMT

Newspaper's clever satirical ad uses story of the Three Little Pigs to make its point.

Adwatch (Feb 29) top 20 recall: Virgin Media

Seb Royce, executive creative director, glue Isobar — Wed, 29 Feb 2012 00:00:00 GMT

Perfectly cast and full of speed cues, this 'faster broadband' campaign really hits the mark

Branson seeks to block BMI takeover by IAG

Loulla-Mae Eleftheriou-Smith — Fri, 17 Feb 2012 13:20:00 GMT

Virgin Atlantic has submitted an official complaint to the European Commission about the proposed takeover of ailing airline BMI by IAG, in a bid to have the deal blocked.

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

Tim Millar, Strategy partner, 18 Feet & Rising — Wed, 08 Feb 2012 00:00:00 GMT

The retailer's return to generic sales ads betrays a lack of courage and imagination