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Kleenex teams up with Ronnie Ancona to cheer up cold suffers

Sarah Shearman — Thu, 27 Oct 2011 10:51:00 GMT

Kleenex is undertaking a novel marketing wheeze with impressionist Ronnie Ancona, who is providing cold and flu sufferers with supportive messages in the style of Audrey Hepburn and other celebrities.

Adwatch (Sept 14) - Top 20 recall: Lucozade

Nigel Roberts, Creative director, Leagas Delaney — Wed, 14 Sep 2011 00:00:00 GMT

Heavy-handed ad promotes an aspired-to attitude that the energy drink really isn't about.

Premier Foods appoints Kraft chief as new boss

John Reynolds — Thu, 14 Jul 2011 10:27:00 GMT

Premier Foods, the troubled food company, has appointed the man who heads up Kraft’s European business as its new chief executive, replacing the retiring Robert Schofield.

Wembley Stadium ads ask for fans' "greatest event"

John Reynolds — Wed, 04 May 2011 08:30:00 GMT

Wembley Stadium is to launch its biggest advertising campaign since reopening in 2007, as it looks to raise its status as a live-entertainment venue.

Shredded Wheat eyes up younger market

Loulla-Mae Eleftheriou-Smith — Tue, 11 Jan 2011 08:30:00 GMT

Shredded Wheat is launching a multimillion-pound advertising campaign to target younger consumers.

Jeremy Lee on Media: Hauled over the cobbles

Jeremy Lee — Tue, 28 Sep 2010 15:30:00 GMT

ITV's over-reliance on Coronation Street offers a warning to would-be television-empire builders.

Greater Insight: Strength in depth

Ronnie McBryde, Mintel — Wed, 28 Jul 2010 11:00:00 GMT

Broad samples may be more costly and time-consuming for researchers, but the results can bring a depth of insight that cheaper, more two-dimensional online surveys cannot come close to matching.

Greater Insight: the latest in market research

Staff — Wed, 28 Jul 2010 11:00:00 GMT

What do the UK's foremost market research experts think about how brands can get the greatest insight? Read and listen to what they have to say in Marketing's series of essays and short films (via the links below) and see what happened when we brought them together for a roundtable discussion. Videos by Sarah Johnson.

TalkSPORT launches London taxis campaign

Alison Donnelly — Fri, 07 Nov 2008 14:12:00 GMT

LONDON - National speech radio station talkSPORT is rolling out a major advertising campaign across 650 of London's iconic black taxis.

Brand Health Check: JJB Sports

Jeremy Lee — Tue, 02 Sep 2008 16:00:00 GMT

LONDON - The retailer is suffering from its unwavering focus on leisurewear in a tough market.