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West Brom replaces Bodog with Zoopla

John Reynolds — Fri, 25 May 2012 12:35:00 GMT

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.

Heathrow creates 'royal runway' for Diamond Jubilee

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:25:00 GMT

Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.

Nivea signs Euro 96 team mates for skincare push

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:05:00 GMT

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Everything Everywhere and Stagecoach trial mobile contactless fares

Sarah Shearman — Fri, 25 May 2012 11:46:00 GMT

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.

Toyota launches digital teaser campaign for its latest sports car

Sarah Shearman — Fri, 25 May 2012 11:42:00 GMT

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Are you suffering from a digital eating disorder?

Nicola Clark — Fri, 25 May 2012 11:30:00 GMT

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.

NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Brand barometer: Coffee shops, which one is most prominent online?

Gemma Charles — Fri, 25 May 2012 08:30:00 GMT

Starbucks is the most prominent, followed by Costa

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.