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The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Malibu launches VIP-themed Facebook app as part of summer style activity

Sarah Shearman — Wed, 23 May 2012 11:42:00 GMT

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.

Vimto partners with Vevo to target teens

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 10:30:00 GMT

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

Britvic repositions J2O in brand overhaul

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 09:20:00 GMT

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.

Danone ramps up marketing for Evian and Volvic brands

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 08:00:00 GMT

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.

Jagermeister

Tue, 22 May 2012 00:00:00 GMT

Much loved by rock bands and fans, the herbal liqueur's distinctive bottle reflects its North German heritage.

The truth about lying on your CV

Suzy Bashford — Thu, 17 May 2012 13:00:00 GMT

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Helen Edwards: Get personal with your brand

Helen Edwards, PPA Business columnist of the year — Wed, 16 May 2012 10:00:00 GMT

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Vinnie Jones revealed as new face for 'Make Mine Milk' push

Loulla-Mae Eleftheriou-Smith — Fri, 11 May 2012 11:55:00 GMT

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.