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West Brom replaces Bodog with Zoopla

John Reynolds — Fri, 25 May 2012 12:35:00 GMT

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.

Nivea signs Euro 96 team mates for skincare push

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:05:00 GMT

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Media360: Virgin Media marketing chief on David Tennant signing

Daniel Farey-Jones — Wed, 23 May 2012 12:45:00 GMT

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

New look for Marketing Design Awards

Kim Benjamin — Wed, 23 May 2012 10:15:00 GMT

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.

Orange invests in film ties after sponsorship review

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Mobile to be 'biggest branding product on the planet', says IAB chairman

Sarah Shearman — Fri, 18 May 2012 09:09:00 GMT

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Matthew Chapman — Wed, 16 May 2012 12:18:00 GMT

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Sector Insight: betting shops

Jane Bainbridge — Tue, 15 May 2012 10:29:00 GMT

Gaming machines are improving the odds for growth in a stagnating market.