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West Brom replaces Bodog with Zoopla

John Reynolds — Fri, 25 May 2012 12:35:00 GMT

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.

Nivea signs Euro 96 team mates for skincare push

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:05:00 GMT

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Toyota launches digital teaser campaign for its latest sports car

Sarah Shearman — Fri, 25 May 2012 11:42:00 GMT

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Novak Djokovic to wear Uniqlo at French Open

John Reynolds — Thu, 24 May 2012 11:08:00 GMT

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Xbox recruits Chelsea stars for Summer of Sport campaign

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

More than a million Paralympics tickets go on sale to mark 100-day countdown

John Reynolds — Mon, 21 May 2012 09:30:00 GMT

London Olympic organisers are to put more than a million Paralympic Games tickets on sale today (21 May).

Subway out-muscles McDonald's on Facebook

Gemma Charles — Mon, 21 May 2012 08:30:00 GMT

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one of the most popular UK fast food pages.

Mobile to be 'biggest branding product on the planet', says IAB chairman

Sarah Shearman — Fri, 18 May 2012 09:09:00 GMT

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.