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Sheraton Hotels brand chief discusses serving the 'social traveller'

Loulla-Mae Eleftheriou-Smith — Fri, 18 May 2012 08:30:00 GMT

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.

Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Tesco escalates voucher war with Clubcard exchange campaign

Matthew Chapman — Mon, 14 May 2012 08:57:00 GMT

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.

Brand Health Check: YouView

Kim Benjamin — Thu, 10 May 2012 00:00:00 GMT

The on-demand TV business is still tackling launch problems as rivals steal a march.

Brand Manager of the Week: Thuy Nguyen

Wed, 09 May 2012 11:00:00 GMT

Brand manager, FrieslandCampina (Yazoo)

Nike marketing boss attacks 'old' approach to social-media

Nicola Clark — Wed, 09 May 2012 08:30:00 GMT

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms.

FindaProperty and Halifax launch home finder app

Matthew Chapman — Tue, 08 May 2012 09:30:00 GMT

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters, which provides a property search, mortgage calculator and local area information.

Around 500 jobs at risk at bmibaby

John Reynolds — Fri, 04 May 2012 13:28:00 GMT

Approximately 500 jobs are at risk at bmibaby, as the budget airline moves into a consultation with its employees and considers its options, which include possible closure of the airline.

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

Kim Benjamin — Fri, 04 May 2012 08:00:00 GMT

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.

Helen Edwards: Grand incentive to alter pack mentality

Helen Edwards, PPA, Business columnist of the year — Wed, 02 May 2012 10:00:00 GMT

After years promoting bigger pack sizes as offering better value, it appears food and drink marketers may do better to think small