<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
<channel>
<title>Marketing Magazine RSS Feed</title>
<link>http://www.marketingmagazine.co.uk/</link>
<lastBuildDate>Sun, 27 May 2012 05:44:40 GMT</lastBuildDate>
<language>en</language>
<description></description>
<item>
<title><![CDATA[Industry view: Does M&S's new value food range hit the spot?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1131648/Industry-view-Does-M-Ss-new-value-food-range-hit-spot/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Mon, 14 May 2012 13:00:00 GMT</pubDate>
<description><![CDATA[<p>Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.</p>]]></description>
</item>
<item>
<title><![CDATA[Tesco escalates voucher war with Clubcard exchange campaign]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1131569/Tesco-escalates-voucher-war-Clubcard-exchange-campaign/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Mon, 14 May 2012 08:57:00 GMT</pubDate>
<description><![CDATA[<p>Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.</p>]]></description>
</item>
<item>
<title><![CDATA[Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at']]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1129375/Ocados-Jason-Gissing-Bullingdon-Club-Jeff-Bezos-shot-at/</link>
<author><![CDATA[Matt Chapman]]></author>
<pubDate>Fri, 11 May 2012 13:00:00 GMT</pubDate>
<description><![CDATA[<p>The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.</p>]]></description>
</item>
<item>
<title><![CDATA[Clinton Cards chief Willson-Rymer departs following administration]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1131505/Clinton-Cards-chief-Willson-Rymer-departs-following-administration/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Fri, 11 May 2012 12:40:00 GMT</pubDate>
<description><![CDATA[<p>Clinton Cards chief executive Darcy Willson-Rymer, the former Starbucks UK & Ireland managing director, is leaving the company after it was placed in administration on Wednesday (9 May).</p>]]></description>
</item>
<item>
<title><![CDATA[Sainsbury's chief praises marketing as annual revenue hits £22.3bn]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1130832/Sainsburys-chief-praises-marketing-annual-revenue-hits-223bn/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Wed, 09 May 2012 11:15:00 GMT</pubDate>
<description><![CDATA[<p>Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have improved price perception as the supermarket chain unveiled a 5.6% increase in annual revenue (excluding VAT) to £22.3bn.</p>]]></description>
</item>
<item>
<title><![CDATA[Tesco extends branded portfolio content with TV plans]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1130752/Tesco-extends-branded-portfolio-content-TV-plans/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Wed, 09 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy.</p>]]></description>
</item>
<item>
<title><![CDATA[Sainsbury's enters music download market]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1130162/Sainsburys-enters-music-download-market/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Thu, 03 May 2012 11:17:00 GMT</pubDate>
<description><![CDATA[<p>Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.</p>]]></description>
</item>
<item>
<title><![CDATA[Waitrose matches Tesco prices as Morrisons' growth slows]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1130067/Waitrose-matches-Tesco-prices-Morrisons-growth-slows/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Thu, 03 May 2012 09:21:00 GMT</pubDate>
<description><![CDATA[<p>Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions, while Morrisons reports its growth phase is running out of steam.</p>]]></description>
</item>
<item>
<title><![CDATA[Sector Insight: Childrenswear]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1129364/Sector-Insight-Childrenswear/</link>
<author><![CDATA[Jane Bainbridge]]></author>
<pubDate>Wed, 02 May 2012 08:00:00 GMT</pubDate>
<description><![CDATA[<p>The impact made by supermarkets has led to fierce competition and lower prices.</p>]]></description>
</item>
<item>
<title><![CDATA[Batchelors targets women with 'female Pot Noodle']]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1129488/Batchelors-targets-women-female-Pot-Noodle/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Tue, 01 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women.</p>]]></description>
</item>
</channel>
</rss>

