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NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Wed, 23 May 2012 13:00:00 GMT

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

Vimto partners with Vevo to target teens

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 10:30:00 GMT

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

Britvic repositions J2O in brand overhaul

Loulla-Mae Eleftheriou-Smith — Wed, 23 May 2012 09:20:00 GMT

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Daniel Farey-Jones — Wed, 23 May 2012 08:30:00 GMT

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

EDF adds brand character to Olympics reward-scheme push

Matthew Chapman — Tue, 22 May 2012 16:21:00 GMT

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.