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Lufthansa introduces Berlin routes

Loulla-Mae Eleftheriou-Smith — Thu, 24 May 2012 11:50:00 GMT

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

BA names Hamish McVey as head of brands

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 09:21:00 GMT

British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.

John Lewis partners Kuoni for first 'shop within a shop'

Matthew Chapman — Fri, 18 May 2012 13:17:00 GMT

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Sheraton Hotels brand chief discusses serving the 'social traveller'

Loulla-Mae Eleftheriou-Smith — Fri, 18 May 2012 08:30:00 GMT

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.

Brand Manager of the Week: Natasha Whiting

Wed, 16 May 2012 10:00:00 GMT

Event manager UK, OnePiece

Q&A: Tony Wang, general manager Twitter UK

Sarah Shearman — Tue, 15 May 2012 11:00:00 GMT

Tony Wang, who came to the UK a year ago to set up a European sales house to enable Twitter to roll out the long-awaited advertising opportunities on the platform, discusses how brands have responded.

Sector Insight: betting shops

Jane Bainbridge — Tue, 15 May 2012 10:29:00 GMT

Gaming machines are improving the odds for growth in a stagnating market.

Heathrow launches campaign reassuring passengers of smooth Olympic run

Loulla-Mae Eleftheriou-Smith — Mon, 14 May 2012 12:55:00 GMT

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure consumers it is ready for the "unique operational challenge" posed by the Olympics.

Industry view: Is easyJet's marketing makeover working?

Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones — Sat, 12 May 2012 09:00:00 GMT

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.

Tourism minister defends VisitEngland campaign against industry biteback

Loulla-Mae Eleftheriou-Smith — Thu, 10 May 2012 14:00:00 GMT

Tourism and heritage minister John Penrose and VisitEngland head James Beresford have stuck up for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event.