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Pepsi Max unites football and music stars in Facebook app

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 09:06:00 GMT

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

HP prepares to cut up to 30,000 jobs

Matthew Chapman — Fri, 18 May 2012 08:58:00 GMT

Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.

Brand Health Check: Vertu

Kim Benjamin — Thu, 17 May 2012 12:30:00 GMT

The luxury mobile handset brand is being sold by its parent company, Nokia.

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Matthew Chapman — Wed, 16 May 2012 12:18:00 GMT

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Nike marketing boss attacks 'institutionally analogue' businesses

Nicola Clark — Mon, 14 May 2012 09:00:00 GMT

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Trinity Leeds kicks off online hype ahead of 2013 opening

Matthew Chapman — Thu, 10 May 2012 08:44:00 GMT

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.

Jaffa Cakes poised to introduce first milk-chocolate variety

John Reynolds — Tue, 08 May 2012 11:21:00 GMT

The Jaffa Cake, which has been covered in dark chocolate for more than 80 years, could be set to introduce a chocolate variety.

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

Andrew McGuinness, founding partner at Beattie McGuinness Bungay — Tue, 08 May 2012 09:00:00 GMT

This week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over the reins as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made in the marketing industry over the past three years.