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Media360: Virgin Media marketing chief on David Tennant signing

Daniel Farey-Jones — Wed, 23 May 2012 12:45:00 GMT

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

The Social Monitor: Mobile hands social power to its users

Marketing, with Yomego — Wed, 09 May 2012 00:00:00 GMT

Smartphones and social media have a symbiotic relationship, with both feeding off each other. The latest Social Monitor finds out which brands are making the most of the link.

Mr & Mrs Smith adds hotel sub-brands

Nicola Clark — Tue, 01 May 2012 08:30:00 GMT

Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group travel sub-brands.

Laithwaites Wine names ex-Lloyds man as marketing chief

Loulla-Mae Eleftheriou-Smith — Thu, 05 Apr 2012 12:16:00 GMT

Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing director with immediate effect.

P&G Marc Pritchard: The full WACL speech

Rachel Barnes — Thu, 22 Mar 2012 08:31:00 GMT

As an industry, we have the opportunity to make everyday connections with people that others can only dream of. We have the opportunity to create the kind of ideas that transform how people feel about brands and companies; that inspire passionate followers and even create movements.

Coke and Pepsi change recipes in US to avoid cancer label

Loulla-Mae Eleftheriou-Smith — Fri, 09 Mar 2012 09:45:00 GMT

Coca-Cola and Pepsi are changing the recipes of their caramel colourings to comply with Californian law, to prevent the brands carrying what Coca-Cola called a "scientifically unfounded" cancer-warning label.

Brands must meet the retail challenge

Lynsey Barber — Wed, 29 Feb 2012 00:00:00 GMT

Mobile commerce, supermarket power, empty high streets ... what does the changing retail environment mean for brands? Our experts examine the implications.

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

Wed, 22 Feb 2012 08:00:00 GMT

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.

TV or not TV: Should challenger brands resist the lure of TV advertising?

David Benady — Fri, 10 Feb 2012 10:00:00 GMT

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.

Marmite aims to spread love with Facebook e-cards

Sarah Shearman — Fri, 10 Feb 2012 09:15:00 GMT

Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.