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Brand barometer: Carbonated drinks - which is most prominent on the web?

Fri, 10 Feb 2012 15:00:00 GMT

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Fri, 10 Feb 2012 14:20:00 GMT

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Marketing Guru on... keeping ahead of the youngsters

Fri, 10 Feb 2012 14:00:00 GMT

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.

Betfair to knock rivals for the first time in campaign

Fri, 10 Feb 2012 13:19:00 GMT

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.

VisitWales top marketer exits for Cardiff & Co

Fri, 10 Feb 2012 13:05:00 GMT

VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff.

The joy of sex marketing

Fri, 10 Feb 2012 12:00:00 GMT

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

Fri, 10 Feb 2012 12:00:00 GMT

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

Brands struggling to follow consumer journey online, finds IAB

Fri, 10 Feb 2012 11:52:00 GMT

Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).

Google to launch 'own-brand entertainment hardware'

Fri, 10 Feb 2012 11:20:00 GMT

Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.

TV or not TV: Should challenger brands resist the lure of TV advertising?

Fri, 10 Feb 2012 10:00:00 GMT

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.