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Most businesses lack effective single customer view, finds survey

Daniel Farey-Jones — Thu, 24 May 2012 10:46:00 GMT

A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.

Government focuses on growth in new cross-Whitehall marketing strategy

Gemma Charles — Tue, 22 May 2012 08:30:00 GMT

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

King of Shaves takes on Gillette with online subscription offer

Loulla-Mae Eleftheriou-Smith — Wed, 02 May 2012 08:30:00 GMT

King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

VIDEO: Ryanair's O'Leary launches hotel comparison site

Loulla-Mae Eleftheriou-Smith — Thu, 19 Apr 2012 10:03:00 GMT

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

Rachel Barnes — Tue, 17 Apr 2012 08:30:00 GMT

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.

Sainsbury's targets mothers with Little Ones revamp

Matthew Chapman — Thu, 12 Apr 2012 10:30:00 GMT

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby and toddler club.

Laithwaites Wine names ex-Lloyds man as marketing chief

Loulla-Mae Eleftheriou-Smith — Thu, 05 Apr 2012 12:16:00 GMT

Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing director with immediate effect.

Taming the data deluge

David Benady — Thu, 05 Apr 2012 09:00:00 GMT

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.

IAB Figures: Digital adspend grows 14.4% to £4.8bn

Sarah Shearman — Tue, 03 Apr 2012 08:00:00 GMT

The growth of digital marketing spend in the UK has accelerated to its highest level in five years, with FMCG and retail brands cementing their position among the top spenders.