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Tesco readies Clubcard scheme for web revamp

Rachel Barnes — Tue, 26 Oct 2010 09:03:00 GMT

Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history.

Coca-Cola axes Rooney campaign following prostitute allegations

Mark Banham — Mon, 04 Oct 2010 09:36:00 GMT

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

Foster's set to remake British comedy shows

Gemma Charles — Mon, 16 Aug 2010 18:22:00 GMT

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British comedies online.

Kantar releases grocery data app

Jacob Mathias — Tue, 10 Aug 2010 15:11:00 GMT

Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most recent grocery-share figures.

Tune Group to sponsor Premier League refs

Mark Banham — Fri, 06 Aug 2010 09:45:00 GMT

The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials in the Premier League, Football League and FA Cup.

Branson to join in Virgin Trains zombie game

Jacob Mathias — Thu, 05 Aug 2010 15:19:00 GMT

Virgin Trains has launched a game in which users have to fight zombies - who will include Sir Richard Branson - that invade Google Street View and Facebook.

Book flights on the go with Cathay Pacific iPad app

Jacob Mathias — Tue, 27 Jul 2010 16:23:00 GMT

Hong Kong based airline Cathay Pacific has launched an iPad-friendly version of its CX Mobile app, in conjunction with the Hong Kong release of the iPad device.

iCrossing founder integrates SEO and social media for PR platform

Jacob Mathias — Thu, 22 Jul 2010 13:59:00 GMT

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.

Peter Russell joins TBCH as head of data

Jacob Mathias — Thu, 15 Jul 2010 11:00:00 GMT

Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase Claydon Heeley.

Nickelodeon UK brings out SpongeBob app

Jacob Mathias — Tue, 13 Jul 2010 14:25:00 GMT

Spongebob SquarePants now lives in a pineapple under the screen of your iPhone.