Marketing Magazine RSS Feed

Morrisons partners Disney for 'biggest-ever giveaway'

Matthew Chapman — Mon, 05 Mar 2012 09:14:00 GMT

Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big prizes, in a campaign that highlights the 20th anniversary of Disneyland Paris.

Labrinth fronts Sennheiser Masters of Sound campaign

Ed Owen — Thu, 01 Mar 2012 09:18:00 GMT

Hi-fi brand Sennheiser will begin a three-month Facebook campaign with artist and Tinie Tempah producer Labrinth, to create the perfect "sound test track" for Sennheiser headphones.

Blue Dragon rolls out Chinese New Year Aurasma campaign

Sarah Shearman — Fri, 13 Jan 2012 09:42:00 GMT

Blue Dragon, the Oriental food brand, is launching an augmented reality campaign using Aurasma technology to mark the Chinese New Year later this month.

Promotional Marketing Agency of the Year: Haygarth

Matthew Chapman — Tue, 13 Dec 2011 09:00:00 GMT

The agency went from strength to strength in 2011, reeling in new business and demonstrating its strong creative credentials with effective and high-profile campaigns, writes Matt Chapman.

Sales agencies stake a claim to digital prize

David Benady — Fri, 02 Dec 2011 09:00:00 GMT

Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.

No room in the UK: can new retailers succeed on the high street?

Matthew Chapman — Mon, 21 Nov 2011 00:00:00 GMT

Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.

Rachel Stevens to be face of organic baby brand

John Reynolds — Fri, 18 Nov 2011 08:57:00 GMT

Rachel Stevens, former star of S Club, is to be the new face of organic specialist Ella's Kitchen, and has recorded a number of nursery rhymes to encourage children to eat its products.

Digital Leagues 2011

Kim Benjamin — Wed, 26 Oct 2011 00:00:00 GMT

With more brands pushing the marketing boundaries, digital agencies are increasingly finding themselves at the centre of campaigns that span all media and disciplines.

Britney promotes new fragrance with ticket giveaway

Sarah Shearman — Tue, 20 Sep 2011 09:12:00 GMT

Britney Spears' new fragrance Cosmic Radiance is to be promoted with a campaign giving consumers the chance to win tickets for the pop star's forthcoming 'Femme Fatale' tour.

Lucozade rolls out limited-edition Tinie Tempah bottle

Ariane Osman — Fri, 09 Sep 2011 09:15:00 GMT

Lucozade has released a set of seven limited-edition bottles which feature the faces of high-profile musicians, including Tinie Tempah, Plan B, and Kelis.