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Promo Review - Pot Noodle's mobile games promotion

Dave Lambert — Mon, 20 Jul 2009 12:00:00 GMT

LONDON - Momentum Manchester creative director Dave Lambert follows on from his review of last year's Pot Noodle 'Spinning Fork' campaign, and finds its new mobile games promo equally impressive.

Orange hands Billington Cartmell PAYG brief

James Quilter — Tue, 06 May 2008 16:10:00 GMT

LONDON - Orange has appointed Billington Cartmell to its agency roster with a brief to handle sales promotion for its pay-as-you-go (PAYG) mobile offer.

Special Report: Risk Management - Insuring e-platforms

Fri, 21 Apr 2006 00:00:00 GMT

As digital promotions become the norm, Holly Wright asks how the experts are now assessing risk.

PROFILE: Are you the one? - Susan Land product marketing manager, mobile division, Samsung Electronics

Philip Chadwick — Mon, 02 Jun 2003 00:00:00 GMT

The mere thought of rubbing shoulders with Keanu Reeves tends to elicit shivers of excitement from the fairer sex. But mention it to Susan Land, Samsung's product marketing manager, mobile division, and all you get is a reserved, rather coy response: initially at least. It's surprising given that the 27 year-old was due to be at the UK premiere of this summer's movie blockbuster, The Matrix Reloaded, with Reeves and other mega-stars.

PRIZE DRAW: Vodafone Live kicks off with £1m jackpot

BHAVNA MISTRY — Wed, 20 Nov 2002 00:00:00 GMT

Vodafone is running the biggest promotion in its history to launch Vodafone Live with a £1 million guaranteed prize draw.

PROFILE: Sally Fenwick - Vodafone

AMY PEMBLE — Wed, 07 Nov 2001 12:00:00 GMT

A quick glance at Sally Fenwick's CV could give the wrong impression. At 33, and having worked her way up from a marketing assistant to Vodafone's channel strategy manager in ten years, you could be forgiven for thinking that she is a driven, ambitious and possibly fearsome character. But what confronts you is a personable and charming woman, whose enthusiasm is as infectious when discussing the arrival of her new puppy as the mobile phone company's 5 million through-the-line Christmas push. But as an amateur actress, you'd perhaps expect her to have more of an effervescent nature than most. "I was always in my school plays, and I do like to sing even though my husband tries to persuade me not to," she says. Likewise, her father stopped her pursuing her dream of treading the boards. "He told me I needed to get a good business qualification because acting was so unreliable, but I like to think I could have made it," she insists. Instead, she went first to Leeds Polytechnic, then Oxford, gaining a 2:1 in European business studies, and a diploma in modern languages. Immediately afterwards, she got a placement at Vodafone. "The company was only six years-old when I joined, but I knew it was a hot bet," she says. Many of Fenwick's formative years there were spent in the marketing department for the company's paging division. "I gained fantastic experience in business-to-business marketing, and developed and launched the first real Vodafone consumer brand - Vodafone Zap." The department pioneered services familiar to many of today's SMS users. "We linked up with Ministry of Sound for club night information, and you could get the lottery and football results as well." Her current role sees her overseeing all the SP...

Momentum Pictures runs teen text drive

AMY PEMBLE — Thu, 31 May 2001 12:00:00 GMT

Momentum Pictures has linked up with Flytxt, a wireless marketing specialist, in a text messaging push to promote its teen movie Get Over It. The SMS campaign has been launched in Sugar, Bliss and J-17 to target the core female teenage market and will be supported by a poster campaign in cinemas and shopping centres from the last week of May. The target audience is invited to send in its best 'dumping' lines over SMS, listen to unreleased singles from the soundtrack and win items from the movie such as bikinis. Sam Nichols, Momentum Pictures director of marketing, said: 'This texting campaign allows us to get to the heart of our audience who are smart, savvy teenagers.' Meanwhile, Flytxt has joined with agency Billington Cartmell in a deal that offers the agency's clients, such as Motorola, Burger King and Nestle, the option to use SMS as an SP tool using Flytxt technology. The agency's director Jason Nicholas said it was talking to a number of clients about the route, but no work has been confirmed as yet. Billington Cartmell last month launched an SMS-based relationship-marketing programme for Trouble TV. The drive, devised without Flytxt's help, features fortnightly on-air promotions aimed at building loyalty among its teen audience.

SPECIAL REPORT: Handling - E-Fulfilment sets poser for handlers The ready adoption of mobile texting and other online channels has set new challenges for handling houses. Rob McLuhan investigates

ROB MCLUHAN — Thu, 31 May 2001 12:00:00 GMT

Fulfilment companies routinely take orders and provide acknowledgments via email, but in other respects they remain largely untouched by the internet revolution. As many newly established e-tailers have discovered to their cost, online selling, despite the home PC interface, is still a highly physical business. Goods can be ordered in cyberspace, but they still have to be packed up in bricks-and-mortar warehouses and dispatched via mail or courier. However, in the instance of SP the situation could soon start to change. Advances in technology mean that there is little reason why much of what handling houses call two dimensional (2D) fulfilment - printed materials, such as vouchers - should not be distributed via electronic channels in the not too distant future. Certainly the possibility is starting to excite some agencies. 'If you can find a way to fulfil vouchers by email, there will be massive cost savings,' says Tim Bonnet, managing partner at Tequila London. 'This is something that both the SP industry and we as a company are working on.' One promising, possible solution involves the use of a unique reference code that can be beamed down a mobile phone line as a text message. The message can be treated as a personal validation number, to be presented to the retailer at the checkout instead of a printed voucher. It could even take the form of a barcode on the handset screen, which could be called up and handed across to the till operator for scanning. Bonnet points out that email and mobile messaging cost a fraction of postal charges, which is a key driver for the adoption of electronic fulfilment. The other big advantage is speed: both methods would ensure the fulfilment would take only minutes instead of days. Self fulfilment ...