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Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Cancer Research UK campaign supports removal of tobacco brands

Loulla-Mae Eleftheriou-Smith — Fri, 27 Apr 2012 12:35:00 GMT

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

Charities should share tax burden

Helen Edwards, PPA Business columnist of the year — Wed, 25 Apr 2012 12:00:00 GMT

A proposal to limit tax relief on donations has met with much bleating, but charities that play the victim are being disingenuous

Adwatch (April 18 ) Top 20 recall: Lynx

Matthew Heath, chief strategy officer, LIDA — Wed, 18 Apr 2012 00:00:00 GMT

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Embracing social business design

Wed, 18 Apr 2012 00:00:00 GMT

A culture shift of enormous proportions is required if a business is to survive and thrive in the digital era.

Tobacco branding ban debate: reaction from all sides

Matthew Chapman — Fri, 13 Apr 2012 14:00:00 GMT

Following the Government's decision to consult on 'debranding' cigarette packets, we gather reaction from all sides of the debate.

Adwatch (April 4) ) top 20 recall: The Guardian

Gareth James, Executive creative director, TMW — Wed, 04 Apr 2012 00:00:00 GMT

Newspaper's clever satirical ad uses story of the Three Little Pigs to make its point.

Government returns to shock tactics in latest anti-smoking ad

Gemma Charles — Sat, 31 Mar 2012 00:01:00 GMT

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers of passive smoke in cars and in the home.

Helen Edwards: Buy My Face's lesson in brand charm

Helen Edwards, PPA, Business columnist of the year — Wed, 14 Mar 2012 09:00:00 GMT

The success of an idea whereby two students 'sell' their faces to companies demonstrates some important branding lessons.

Coke and Pepsi change recipes in US to avoid cancer label

Loulla-Mae Eleftheriou-Smith — Fri, 09 Mar 2012 09:45:00 GMT

Coca-Cola and Pepsi are changing the recipes of their caramel colourings to comply with Californian law, to prevent the brands carrying what Coca-Cola called a "scientifically unfounded" cancer-warning label.