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Wells & Young's marketing director Chris Lewis leaves for consultancy life

Gemma Charles — Thu, 24 May 2012 09:00:00 GMT

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Matthew Chapman — Wed, 16 May 2012 12:18:00 GMT

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Former Carlsberg marketer Roberts takes up cricket role

John Reynolds — Wed, 09 May 2012 08:30:00 GMT

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a brief to reposition its Edgbaston stadium as a multipurpose entertainment venue.

First tobacco, now alcohol?

Gemma Charles — Fri, 27 Apr 2012 12:00:00 GMT

A proposal to make plain packaging mandatory is a new worry for drinks brands.

Copenhagen

Gemma Charles — Thu, 19 Apr 2012 00:00:00 GMT

The lager will be aimed at both sexes as it aims to become a global brand.

Carlsberg targets 'beer-haters' with Copenhagen lager

Gemma Charles — Tue, 03 Apr 2012 08:30:00 GMT

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.

Why Carlsberg wants to be Europe's number-one football supporter

Gemma Charles — Fri, 09 Mar 2012 08:30:00 GMT

Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport in Europe, despite the wealth of other sport sponsorship opportunities available this year.

Carlsberg unveils Euro 2012 app

Gemma Charles — Thu, 01 Mar 2012 13:04:00 GMT

Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship of the football tournament.

Carlsberg UK unveils San Miguel Fresca

Gemma Charles — Mon, 30 Jan 2012 13:30:00 GMT

Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer-time lager brands such as Sol, Corona and Brahma.

Tetley's revamps ITV4 idents in £5m push

Gemma Charles — Thu, 22 Dec 2011 12:12:00 GMT

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign that will see the ale on ITV4 for 47-hours every week.