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Pepsi Max unites football and music stars in Facebook app

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 09:06:00 GMT

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Brand barometer: Coffee shops, which one is most prominent online?

Gemma Charles — Fri, 25 May 2012 08:30:00 GMT

Starbucks is the most prominent, followed by Costa

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Helen Edwards: Why borderline decisions can make or break a brand

Helen Edwards, PPA Business columnist of the year — Wed, 23 May 2012 08:30:00 GMT

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

HP prepares to cut up to 30,000 jobs

Matthew Chapman — Fri, 18 May 2012 08:58:00 GMT

Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.

Brand barometer: Car insurers, which one is most prominent online?

Gemma Charles — Fri, 18 May 2012 08:30:00 GMT

Admiral is the most prominent, followed by Aviva

The truth about lying on your CV

Suzy Bashford — Thu, 17 May 2012 13:00:00 GMT

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Brand Health Check: Vertu

Kim Benjamin — Thu, 17 May 2012 12:30:00 GMT

The luxury mobile handset brand is being sold by its parent company, Nokia.