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Revolution: Social Media - Meet the new social networks

Trevor Clawson — Fri, 04 May 2012 08:00:00 GMT

Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands?

Social media: how your research can get the most out of the world's biggest focus group

David Benady — Fri, 23 Mar 2012 12:00:00 GMT

Brands are struggling to make sense of the babble they pick up from social-media networks, but tools are available to turn what marketers learn from online conversations into useful insights.

Brand Health Check: Yahoo

Andrew McCormick — Thu, 29 Sep 2011 10:30:00 GMT

When David Filo and Jerry Yang set up a site in 1994 entitled David and Jerry's Guide to the World Wide Web, they could not have foreseen that their company, subsequently renamed Yahoo, would become a billion-dollar business before the turn of the century.

The Revolution Awards 2011 - winners in full

Andrew McCormick — Fri, 15 Apr 2011 11:54:00 GMT

O2, Museum of London and Saint@RKCR/Y&R triumphed at the Revolution Awards 2011, which were held last night at The Grosvenor House Hotel on London's Park Lane.

12 step guide to social media search

Trevor Clawson — Tue, 15 Feb 2011 00:00:00 GMT

As search and social networking become increasingly entwined, Trevor Clawson provides a 12-point guide to getting it right.

Google's search switch sparks 'bid spike' fears

Sarah Shearman — Tue, 10 Aug 2010 08:00:00 GMT

Brands have attacked Google's plans to relax its trademark policy, which search marketing experts say may cause the price of some pay-per-click ads to double.

iCrossing founder integrates SEO and social media for PR platform

Jacob Mathias — Thu, 22 Jul 2010 13:59:00 GMT

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.

Visit Wales appoints iCrossing to search and social media account

Sara Kimberley — Tue, 18 May 2010 15:15:00 GMT

LONDON - Visit Wales has appointed iCrossing to handle its £1.2m digital business following a competitive pitch.

How brands can reach bloggers

Nicola Clark — Thu, 04 Mar 2010 10:13:00 GMT

Influencing online opinion-formers has become an increasingly important way of reaching consumers, but many brands are still struggling to connect effectively with bloggers, writes Nicola Clark

Brands begin to dance to the tune of social media

Adam Woods — Wed, 02 Dec 2009 15:50:00 GMT

LONDON - Although it may appear to be a fuzzy science, the social-media sphere offers brands unrivalled potential for consumer interaction, writes Adam Woods