Marketing Magazine RSS Feed

Stella Artois brings back Pulp Fiction for Facebook fans

Gemma Charles — Thu, 03 May 2012 08:30:00 GMT

Stella Artois is to host a series of unique screening events of 90s cult classic 'Pulp Fiction' in Picturehouse Cinemas across the UK for the lager's Facebook fans.

Brand barometer: Lagers, which one is most prominent online?

Gemma Charles — Fri, 20 Apr 2012 00:01:00 GMT

Heineken is the most prominent, followed by Molson Coors' Carling.

Copenhagen

Gemma Charles — Thu, 19 Apr 2012 00:00:00 GMT

The lager will be aimed at both sexes as it aims to become a global brand.

Helen Edwards: David Cameron is wrong to put price on binge drinking

Helen Edwards, PPA, Business columnist of the year — Wed, 04 Apr 2012 08:00:00 GMT

The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural 'hedonic consumption' theory.

Carlsberg targets 'beer-haters' with Copenhagen lager

Gemma Charles — Tue, 03 Apr 2012 08:30:00 GMT

Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.

Why Carlsberg wants to be Europe's number-one football supporter

Gemma Charles — Fri, 09 Mar 2012 08:30:00 GMT

Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport in Europe, despite the wealth of other sport sponsorship opportunities available this year.

Molson Coors rolls out Carling Zest citrus beer

Maisie McCabe — Thu, 08 Mar 2012 16:25:00 GMT

Molson Coors is launching Carling Zest, a limited edition light beer targeted at summer drinkers.

Carlsberg unveils Euro 2012 app

Gemma Charles — Thu, 01 Mar 2012 13:04:00 GMT

Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship of the football tournament.

Molson Coors launches Animée campaign for 'crucial' female market

Loulla-Mae Eleftheriou-Smith — Mon, 27 Feb 2012 09:25:00 GMT

Molson Coors, the beer company and distributor behind Grolsch and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership with hair salon brand Toni & Guy.

Stella Artois shifts marketing from 60s chic to brewing heritage

Gemma Charles — Tue, 21 Feb 2012 08:30:00 GMT

Stella Artois is shifting away from its 60s Continental-inspired advertising with the launch of a product-led marketing campaign intended to highlight its six centuries of Belgian brewing heritage.