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The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons

James Quilter — Mon, 09 Nov 2009 10:01:00 GMT

LONDON - Pampers has leapt from second place to take top spot in the Instore Index as the brand with the greatest promotional presence in Morrisons, Asda, Tesco and Sainsbury's.

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

James Quilter — Mon, 05 Oct 2009 15:30:00 GMT

LONDON - Kellogg's has held on to its top place as the brand with the biggest promotional presence in Morrisons, Tesco, Asda and Sainsbury's despite a strong challenge from Pampers and Pepsi.

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

James Quilter — Thu, 17 Sep 2009 12:10:00 GMT

LONDON - Consumer jitters over the economy seem to be dying down according to the latest TNS supermarket share report. However in P&I POS League the use of in-store messaging during August showed while the main four grocers were all concentrating on price, there was also a decline in the use of bogofs compared to previous months.

Coca-Cola tops the first P&I point of sale league

James Quilter — Fri, 04 Sep 2009 14:45:00 GMT

LONDON - Coca-Cola has topped the first P&I instore point of sale league with the most brand presence across Tesco, Morrisons, Asda and Morrisons.

Schools idea is new departure for Morrisons

Julia Buchanan — Thu, 02 Oct 2008 15:25:00 GMT

LONDON - Morrisons has broken with the past by setting up its first voucher scheme, designed to encourage schoolchildren to grow their own food.

Retail: Morrisons appoints Billington Cartmell

James Quilter — Thu, 04 Oct 2007 00:00:00 GMT

Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through the AAR, as revealed exclusively by P&I (pandionline.com, 20 September).

Morrisons appoints Billington Cartmell

James Quilter — Wed, 19 Sep 2007 14:20:00 GMT

London - Morrisons has appointed Billington Cartmell as its sales promotion agency following a pitch through the AAR.

US growers aim to build data in Morrisons draw

Suzanne Bidlake — Sun, 01 Apr 2007 00:00:00 GMT

Washington Apples is looking to raise awareness and build customer data in a commoditised sector with a holiday promotion in Morrisons stores.

Moving Up: Bernie Morrison, 141 Worldwide

Fri, 24 Mar 2006 00:00:00 GMT

Bernie Morrison has joined 141 Worldwide as a senior planner.

In-store marketing: Morrisons chooses price over SP

Mark Faithfull — Wed, 19 May 2004 00:00:00 GMT

As a summer price war looms in the supermarket sector following Morrisons takeover of Safeway, will in-store promotions end up having to be sacrificed to make way for aggressive EDLP policies? The UK's supermarket sector is braced for a summer price squeeze as Safeway ditches its high-low pricing strategy in favour of an aggressive everyday low prices (EDLP) proposition. Blackboards have already appeared in some of its stores detailing "typical basket prices" pre- and post the Morrisons takeover, and Asda and Sainsbury's have responded by trumpeting price-slashing war chests.