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From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Think BR: Understanding big data

Matt Barnett — Wed, 23 May 2012 08:00:00 GMT

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

Store brands gain ground on national brands

Heather McCarthy — Tue, 15 May 2012 08:30:00 GMT

The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Tesco escalates voucher war with Clubcard exchange campaign

Matthew Chapman — Mon, 14 May 2012 08:57:00 GMT

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.

How social media is removing the barriers between corporate and consumer brands

Cathal Smyth — Mon, 14 May 2012 08:00:00 GMT

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

Matthew Chapman — Wed, 09 May 2012 11:15:00 GMT

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have improved price perception as the supermarket chain unveiled a 5.6% increase in annual revenue (excluding VAT) to £22.3bn.

Nectar introduces Gift Horse brand character to promote online discounts

Sarah Shearman — Tue, 08 May 2012 11:40:00 GMT

Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part of an integrated campaign to promote its eShops online discounts portal.

Sainsbury's enters music download market

Matthew Chapman — Thu, 03 May 2012 11:17:00 GMT

Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.