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<title>Marketing Magazine RSS Feed</title>
<link>http://www.marketingmagazine.co.uk/</link>
<lastBuildDate>Sun, 27 May 2012 05:50:20 GMT</lastBuildDate>
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<title><![CDATA[Are you suffering from a digital eating disorder?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132894/suffering-digital-eating-disorder/</link>
<author><![CDATA[Nicola Clark]]></author>
<pubDate>Fri, 25 May 2012 11:30:00 GMT</pubDate>
<description><![CDATA[<p>In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.</p>]]></description>
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<item>
<title><![CDATA[Brand barometer: Coffee shops, which one is most prominent online?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133475/Brand-barometer-Coffee-shops-one-prominent-online/</link>
<author><![CDATA[Gemma Charles]]></author>
<pubDate>Fri, 25 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Starbucks is the most prominent, followed by Costa</p>]]></description>
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<item>
<title><![CDATA[From 1930s 'Brand Man' to today: the evolution of the brand manager]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132903/1930s-Brand-Man-today-evolution-brand-manager/</link>
<author><![CDATA[Alan Mitchell]]></author>
<pubDate>Fri, 25 May 2012 00:00:00 GMT</pubDate>
<description><![CDATA[<p>The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.</p>]]></description>
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<title><![CDATA[Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132902/Microsoft-UKs-Philippa-Snare-refocusing-innovation-major-restructure/</link>
<author><![CDATA[Sarah Shearman]]></author>
<pubDate>Thu, 24 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.</p>]]></description>
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<title><![CDATA[Brand Manager of the Week: Malcolm Parkinson]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133007/Brand-Manager-Week-Malcolm-Parkinson/</link>
<author><![CDATA[]]></author>
<pubDate>Wed, 23 May 2012 12:00:00 GMT</pubDate>
<description><![CDATA[<p>UK country manager, Welch's</p>]]></description>
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<item>
<title><![CDATA[Britvic repositions J2O in brand overhaul]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133252/Britvic-repositions-J2O-brand-overhaul/</link>
<author><![CDATA[Loulla-Mae Eleftheriou-Smith]]></author>
<pubDate>Wed, 23 May 2012 09:20:00 GMT</pubDate>
<description><![CDATA[<p>Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.</p>]]></description>
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<item>
<title><![CDATA[Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132951/Noelle-McElhatton-Forget-austerity-Agile-new-a-word-marketers/</link>
<author><![CDATA[Noelle McElhatton]]></author>
<pubDate>Tue, 22 May 2012 08:00:00 GMT</pubDate>
<description><![CDATA[<p>The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs.</p>]]></description>
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<title><![CDATA[Brand barometer: Car insurers, which one is most prominent online?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132634/Brand-barometer-Car-insurers-one-prominent-online/</link>
<author><![CDATA[Gemma Charles]]></author>
<pubDate>Fri, 18 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Admiral is the most prominent, followed by Aviva</p>]]></description>
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<title><![CDATA[The truth about lying on your CV]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1131793/truth-lying-CV/</link>
<author><![CDATA[Suzy Bashford]]></author>
<pubDate>Thu, 17 May 2012 13:00:00 GMT</pubDate>
<description><![CDATA[<p>Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment</p>]]></description>
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<item>
<title><![CDATA[Brand Manager of the Week: Natasha Whiting]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1131797/Brand-Manager-Week-Natasha-Whiting/</link>
<author><![CDATA[]]></author>
<pubDate>Wed, 16 May 2012 10:00:00 GMT</pubDate>
<description><![CDATA[<p>Event manager UK, OnePiece</p>]]></description>
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