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CREATIVE STRATEGY: Peugeot dances with the school of cool

Simon S Kershaw — Thu, 17 May 2012 11:15:00 GMT

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Mark Thomson, Olympics and international director, Royal Mail — Wed, 14 Mar 2012 08:30:00 GMT

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Aston Martin secures first brand tie-up with Hackett

Matthew Chapman — Tue, 21 Feb 2012 08:30:00 GMT

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.

Unilever personal care brands sponsor British Lotus F1 Team

Loulla-Mae Eleftheriou-Smith — Mon, 06 Feb 2012 13:40:00 GMT

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

Chrysler re-launches with £10m Super Bowl campaign

Alex Brownsell — Fri, 03 Feb 2012 13:15:00 GMT

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Staff — Thu, 02 Feb 2012 12:14:00 GMT

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

From DM Bulletin to Data and Direct Bulletin

Daniel Farey-Jones — Thu, 13 Oct 2011 14:20:00 GMT

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.

RAC appoints Occam to handle data

Loulla-Mae Eleftheriou-Smith — Thu, 13 Oct 2011 13:00:00 GMT

RAC, the automotive services company, has appointed Occam to handle its data management requirements and develop a single customer view database.

The BR 200 July 2011: The web's most influential bloggers (1-50)

Staff — Thu, 21 Jul 2011 08:30:00 GMT

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.