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Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Female marketers make their mark on Power 100

Nicola Clark — Thu, 17 May 2012 13:00:00 GMT

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Direct Line Group recruits former HSBC marketer Evans

Alex Brownsell — Thu, 17 May 2012 08:30:00 GMT

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Amex rolls out first SMS-interactive billboard

Alex Brownsell — Tue, 08 May 2012 11:45:00 GMT

American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.

MasterCard unveils PayPass digital wallet

Alex Brownsell — Tue, 08 May 2012 09:34:00 GMT

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

FindaProperty and Halifax launch home finder app

Matthew Chapman — Tue, 08 May 2012 09:30:00 GMT

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters, which provides a property search, mortgage calculator and local area information.

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

Noelle McElhatton — Fri, 04 May 2012 13:40:00 GMT

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

O2 takes aim at PayPal with mobile payments service

Sarah Shearman — Thu, 26 Apr 2012 09:18:00 GMT

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.