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<lastBuildDate>Sun, 27 May 2012 05:50:46 GMT</lastBuildDate>
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<title><![CDATA[Are you suffering from a digital eating disorder?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132894/suffering-digital-eating-disorder/</link>
<author><![CDATA[Nicola Clark]]></author>
<pubDate>Fri, 25 May 2012 11:30:00 GMT</pubDate>
<description><![CDATA[<p>In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.</p>]]></description>
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<title><![CDATA[HP to cut 27,000 jobs in next two years]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133508/HP-cut-27000-jobs-next-two-years/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Thu, 24 May 2012 09:03:00 GMT</pubDate>
<description><![CDATA[<p>Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.</p>]]></description>
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<title><![CDATA[Apple cements most valuable brand status as UK's giants slide]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132962/Apple-cements-valuable-brand-status-UKs-giants-slide/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Tue, 22 May 2012 08:46:00 GMT</pubDate>
<description><![CDATA[<p>Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.</p>]]></description>
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<title><![CDATA[Xbox recruits Chelsea stars for Summer of Sport campaign]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132956/Xbox-recruits-Chelsea-stars-Summer-Sport-campaign/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Tue, 22 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.</p>]]></description>
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<title><![CDATA[Orange invests in film ties after sponsorship review]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132953/Orange-invests-film-ties-sponsorship-review/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Tue, 22 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.</p>]]></description>
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<title><![CDATA[Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come']]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132863/Virgin-Media-marketing-chief-Facebook-will-powerful-player-time-come/</link>
<author><![CDATA[Noelle McElhatton]]></author>
<pubDate>Mon, 21 May 2012 10:36:00 GMT</pubDate>
<description><![CDATA[<p>As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO</p>]]></description>
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<title><![CDATA[Chelsea Apps factory launches Tom Daley Dive game]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132804/Chelsea-Apps-factory-launches-Tom-Daley-Dive-game/</link>
<author><![CDATA[Nick Batten]]></author>
<pubDate>Fri, 18 May 2012 16:58:00 GMT</pubDate>
<description><![CDATA[<p>Chelsea Apps Factory, the apps consultancy and development house, has today (18 May) launched a diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts and mobile gamers.</p>]]></description>
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<title><![CDATA[Samsung launches social media hub for Olympics activity]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132775/Samsung-launches-social-media-hub-Olympics-activity/</link>
<author><![CDATA[Sarah Shearman]]></author>
<pubDate>Fri, 18 May 2012 13:42:00 GMT</pubDate>
<description><![CDATA[<p>Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.</p>]]></description>
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<title><![CDATA[HP prepares to cut up to 30,000 jobs]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132699/HP-prepares-cut-30000-jobs/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Fri, 18 May 2012 08:58:00 GMT</pubDate>
<description><![CDATA[<p>Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.</p>]]></description>
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<title><![CDATA[Power 100: The UK's top marketers]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1130558/Power-100-UKs-top-marketers/</link>
<author><![CDATA[Nicola Clark]]></author>
<pubDate>Tue, 15 May 2012 10:00:00 GMT</pubDate>
<description><![CDATA[<p>Marketing unveils the definitive guide to the UK's most powerful marketers.</p>]]></description>
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