Marketing Magazine RSS Feed

Tesco pushes virtual clothes in small London stores

Matthew Chapman — Fri, 25 May 2012 09:39:00 GMT

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Tesco gives ready meals multimillion-pound revamp

Matthew Chapman — Thu, 24 May 2012 12:44:00 GMT

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Daniel Farey-Jones — Wed, 23 May 2012 08:30:00 GMT

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

M&S profits drop for first time in three years

Matthew Chapman — Tue, 22 May 2012 09:05:00 GMT

Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.

Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

Maisie McCabe — Fri, 18 May 2012 13:18:00 GMT

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand its 'Never Knowingly Undersold' campaign to radio, it was announced today.

John Lewis partners Kuoni for first 'shop within a shop'

Matthew Chapman — Fri, 18 May 2012 13:17:00 GMT

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Clinton-owned Birthdays brand to disappear from high street

Matthew Chapman — Thu, 17 May 2012 09:55:00 GMT

Greetings card retailer Birthdays will disappear from the high street amid 350 store closures orchestrated by the administrators of parent company Clinton Cards.

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.