Marketing Magazine RSS Feed http://www.marketingmagazine.co.uk/ Sun, 27 May 2012 05:50:53 GMT en <![CDATA[Tesco point scoring: initial data suggests Clubcard's relaunch may be working]]> http://www.marketingmagazine.co.uk/news/rss/939902/Tesco-point-scoring-initial-data-suggests-Clubcards-relaunch-may-working/ Tue, 22 Sep 2009 09:10:00 GMT LONDON - Tesco Clubcard 2, the loyalty/reward scheme which re-launched last month, could have provided Tesco with a much needed boost, according to The Nielsen Company.

]]> <![CDATA[Industry experts dissect Tesco's tactic of doubling Clubcard points]]> http://www.marketingmagazine.co.uk/news/rss/927616/Industry-experts-dissect-Tescos-tactic-doubling-Clubcard-points/ Tue, 18 Aug 2009 10:30:00 GMT LONDON - The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme.

]]> <![CDATA[Will Asda pay price of loyalty?]]> http://www.marketingmagazine.co.uk/news/rss/603544/Will-Asda-pay-price-loyalty/ Wed, 08 Nov 2006 00:00:00 GMT Everyday-low-prices may be usurped by a loyalty scheme at Asda, if the cost does not scupper its plans. James Quilter reports.

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