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Collaboration: How to avoid crossed wires with cross-promotion

Suzy Bashford — Wed, 01 Dec 2010 08:00:00 GMT

As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.

Sales promotion: Festive sales promotion

Amy Golding — Wed, 01 Dec 2010 00:00:00 GMT

With consumers cutting back, sales promotion has never been more important than it is this Christmas. But are the early launches simply covering up a lack of creativity and originality, asks Amy Golding.

The best brands of 2010: choose your winner

Staff — Thu, 21 Oct 2010 08:00:00 GMT

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.

The motherly touch

Sarah Shearman — Tue, 21 Sep 2010 00:01:00 GMT

'Ordinary mums' are proving to be a recurring strand in marketing campaigns.

Profile: Building on a solid base

John Reynolds — Tue, 03 Aug 2010 00:01:00 GMT

Simon Wallis, sales and marketing director at Domino's Pizza, wants to win lunchtime and regain the cutting edge.

'Posh' chocolate wins fans

David Tiltman — Tue, 13 Jul 2010 00:01:00 GMT

Consumers are swapping their more indulgent luxuries for superior cocoa brands.

World Cup winners

Nicola Clark — Tue, 29 Jun 2010 00:00:00 GMT

Supermarkets are cashing in on stay-at-home consumers' match-time munchies.

Sector insight: Dog and cat food

Jain Bainbridge — Wed, 23 Jun 2010 00:00:00 GMT

Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than costly meals for their families.

Reality's new dimension

Andrew McCormick — Wed, 16 Jun 2010 00:00:00 GMT

Technology is enhancing the customer experience like never before.

Sector insight: DIY retailing

Jane Bainbridge — Wed, 05 May 2010 11:08:00 GMT

With a slow-to-recover housing market and consumers still feeling the pinch, the DIY sector has little cause for celebration.