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Brand barometer: Car insurers, which one is most prominent online?

Gemma Charles — Fri, 18 May 2012 08:30:00 GMT

Admiral is the most prominent, followed by Aviva

Brand Barometer: Social media performance of Virgin Money

Gemma Charles — Fri, 27 Apr 2012 00:00:00 GMT

A look at the performance of Virgin Money in social media over the past four months

When social media turns bad: dealing with negative comments

David Benady — Thu, 26 Apr 2012 12:00:00 GMT

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

Brand barometer: High street banks, which is most prominent on the web?

Gemma Charles — Fri, 17 Feb 2012 08:00:00 GMT

RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank

What niche social networks can do for your brand

Sarah Shearman — Fri, 25 Nov 2011 00:00:00 GMT

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Adwatch (Oct 19) - Top 20 recall: Halifax

Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO — Wed, 19 Oct 2011 00:00:00 GMT

The high-street banking brand has opted for an ad with a familiar approach.

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

Wed, 12 Oct 2011 00:00:00 GMT

The price-comparison site has struck back in the battle to be memorable.

Adwatch (Oct 5) - Top 20 recall: Barclays

Neil Dawson, Chief executive, BETC London — Thu, 06 Oct 2011 13:00:00 GMT

The bank has found a way to inject humour into what is really a dry, generic message.

Sector Insight: Debit and credit cards

Jane Bainbridge — Wed, 28 Sep 2011 00:00:00 GMT

The financial crisis and resultant austerity measures have slowed growth, but the creditand debit-card sector is still thriving, writes Jane Bainbridge.

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

Giles Hedger, group chief strategy officer, Leo Burnett — Wed, 07 Sep 2011 00:00:00 GMT

The bank has steered clear of product demonstration to sell peace of mind.